Papers really help?

Paper is surprisingly sustainable.


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How to help grow the forest?

By choose FSC®(Forest Stewardship Council) certified paper products, like HP Everyday papers. Forests can become perpetual forests after FSC certification, and environmentally friendly regulatory processes will cover every procedure of the COC—from source to consumer. FSC certified paper products involve more than just cutting down trees. They require three or four to be planted for every tree cut down in order to maintain the perpetual existence of the forest. In other words, FSC certification focuses on sustainable development, using paper to stimulate the planting of more trees, expand forest areas, and cater to the needs of certified paper products.

*Source: Food and Agriculture Organization(FAO) of the United Nations, State of the World’s Forests report 2011

Why FSC certified paper matters?

Currently, FSC certification is the sole standard available that fulfills seven major objectives for environmental protection.

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All HP Everyday Papers are certified to the Forest Stewardship Council® (FSC®). It assures that the forests from which HP Everyday Papers are made are responsibly managed, ensuring the growth of healthy forests for future generations.



ECO Myth Buster

Myth:Manufacturing companies do not care about the environment

ECO Fact:In China,companies like International Paper are engaging in technical innovations,product portfolio optimizations,and responsible environmental management.These initiatives are allowing improvements in the amount of water and energy needed to produce our products.They have also helped reduce the volume of wastewater and Chemical Oxygen Demand(COD) to below national and even international standards.For instance,the top 100 papar companies in China produce 55.71% of the country’s overall output while their COD discharge accounts for only 10% of the total released by the industry.1

1.Analysis of Development of China’s Paper-making industry during the ‘Golden Ten Years’ by Dong,Wenhai,2010

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ECO Myth Buster

So you think you’re an ECO expert?

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ECO Myth Buster

Myth:Making paper and paper packaging requires too much energy

ECO Fact:It’s true that making paper requires energy.However,thanks to technical advances and a commitment to continuous improvement ,the packaging industry has significantly reduced its energy needs over the course of the last twenty years.In Europe,for example,the forest based sector is the least fossil fuel1 intensive of any manufacturing sector and the paper industry is the largest single consumer and producer of renewable bio-energy.The most recent statistics show that 52% of all primary energy used in the global paper industry derives from biomass which comes in the form of bark,wood chips,and sawdust from lumber mills.Biomass is recongnized by most international environmental organizations as carbon neutral and as an energy source that reduces dependence on fossil fuels.2

1.Fossil fuels are hydrocarbons,primarily coal,fuel oil or natural gas,formed from the remains of dead plants and animals.

2.Source:www.paperonline.org

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ECO Myth Buster

Myth:Paper manufacturing consumes a great deal of non-renewable energy.

ECO Fact:The paper industry is a leader in the production of renewable energy – more than 56% of the energy needed to produce paper products is derived from renewable, carbon neutral biomass sources, such as bark and wood.

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ECO Myth Buster

Myth:Buying paper and paper packaging destroys forests

ECO Fact:China’s demand for fiber has been significant and is expected to continue growing.China’s fiber production capabilities are currently limited and many paper companies import fiber supply from countries that have greater concentrations on responsibly managed forest resources,which leads to sustainable growth of forest.In the Asia and the Pacific region as a whole,forests grow by 1.4 million hectares per year over the period 2000-2010.This was primarily due to large-scale afforestation efforts in China,where the forest area incresed by 2 million hectares per year in the 1990s and by an average of 3 million hectares per year since 2000.*

* Food and Agriculture Organization(FAO) of the United Nations, (State of the World’s Forests report 2011)

Next Step

ECO Myth Buster

Myth:Manufacturing companies do not care about the environment

ECO Fact:In China,companies like International Paper are engaging in technical innovations,product portfolio optimizations,and responsible environmental management.These initiatives are allowing improvements in the amount of water and energy needed to produce our products.They have also helped reduce the volume of wastewater and Chemical Oxygen Demand(COD) to below national and even international standards.For instance,the top 100 papar companies in China produce 55.71% of the country’s overall output while their COD discharge accounts for only 10% of the total released by the industry.1

1.Analysis of Development of China’s Paper-making industry during the ‘Golden Ten Years’ by Dong,Wenhai,2010

Next Step

ECO Myth Buster

So you think you’re an ECO expert?

Test your knowledge with these ECO myth busters.

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and is used by International Paper Company on license from Hewlett-Packard Company.ColorLok ® is a registered trademark of International Paper Company.

Forest Stewardship Council, FSC and the FSC logo are trademarks of Forest Stewardship Council, A. C.